Xhibit Corp
http://www.linkedin.com/company/xhibit-corp
Xhibit Corp Designs Digital Ecosystems to Support Business Brands We believe a digital ecosystem is the attractor – the product, app or site – that draws people in. Without advertising to populate the ecosystem and grow a member or customer base, that attractor may sit on the internet unnoticed. At the same time, without proper monetization the product may not make enough revenue to survive, and customer attrition will be too high. For example, a car manufacturer can create an exceptional vehicle, but if there is no way to drive people to the dealership they won't sell any cars. If the features and service of the car are not strong enough, or the manufacturer doesn't stay in touch with buyers, the number of return customers will decline. The success of any brand, offline or online, requires advertising and monetization in a marketing approach to achieve optimal success. Xhibit Corp
http://www.linkedin.com/company/xhibit-corp
Xhibit Corp Designs Digital Ecosystems to Support Business Brands We believe a digital ecosystem is the attractor – the product, app or site – that draws people in. Without advertising to populate the ecosystem and grow a member or customer base, that attractor may sit on the internet unnoticed. At the same time, without proper monetization the product may not make enough revenue to survive, and customer attrition will be too high. For example, a car manufacturer can create an exceptional vehicle, but if there is no way to drive people to the dealership they won't sell any cars. If the features and service of the car are not strong enough, or the manufacturer doesn't stay in touch with buyers, the number of return customers will decline. The success of any brand, offline or online, requires advertising and monetization in a marketing approach to achieve optimal success. Xhibit Corp
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